Path to Paris

The Olympic and Paralympic Games make athletes better, empowering its participants and fans to constantly strive for more.

It's a chance for athletes to showcase to the world that they are at the top of their game and the best at their craft — with the hopes of standing on the podium to collect a Bronze, Silver or Gold medal when it's all over.

But that's not the story.

Path to Paris is an episodic, documentary style content series following the stories of women athletes who bear an incredible amount of responsibility in representing their country, their family and of course, themselves, as they prepare for the 2024 Olympic and Paralympic Games in Paris.

While the spotlight shines on these athletes for 16 days, as fans we take for granted the trials and tribulations of the 1,500 days leading up to the Games that helped them get there.

This series goes behind-the-scenes and into the lives of these athletes to uncover what life is really like on the road to the most coveted sporting stage in the world. One that will address personal, emotional, financial and physical challenges to showcase what hope, perseverance, mentorship, coaching and support can do for the next generation of great athletes and fans.

The Talent

In partnership with up to six (6) Olympic and Paralympic athletes, we'll see first-hand that the Games are a platform for high calling: empowering people, cultivating leaders, driving social justice and community activism.

We'll explore the tough and tender moments that come with highly intensive training and travel, the never ending need to balance sport, family and friends, the financial implications of pursing a Gold Medal, working with brand sponsors and most importantly, showcasing how the journey is what matters for these women, not whether they stand on the podium.

Potential talent used for illustrative purposes only.

QUANESHA BURKS

LONG JUMP

Q's heartbreaking fourth place at the 2022 World Championships followed an equally tough 13th place finish in her Tokyo Olympic debut. Paris is a chance at redemption.

allysa seely

PARATRIATHLON

2x Paralympic Gold, 3x Paratriathlon World Champ, Allysa, fends off significant illness and still breaks barriers. Her disability advocacy parallels her sport success.

Brittni Mason

TRACK - SPRINTING

This world record holder and 2x medalist only discovered the Paralympics in 2019. She seeks a masters degree and second games berth.

KATIE MOON

POLE VAULT

Katie followed her Tokyo Gold and 2022 World Championship title with a wedding, and continues to reign as the best NCAA DIII pole vaulter the world has ever seen.

KALEO MACLAY

SITTING VOLLEYBALL

Paris 2024 will be Kaleo's 4th Paralympic Games, where she'll look to collect a fourth medal. Mom of 2 also serves her community through a coffee shop she and her husband own.

MCKENNA GEER

RIFLE SHOOTING

Brand new mom McKenna seeks a third Paralympic berth. She serves fellow athletes as a USOPC Rep and hopes to add another medal to her Rio Bronze.

How It Comes to Life

This follow-doc style series will be produced and distributed through Front Office Sports' network, will follow the stories of each athletes leading up to the Olympic and Paralympic Games.

Full episodes will launch on:

FOS YouTube
FOS Website
FOS Social (IG, Twitter, TikTok and LinkedIn)
Parity Social (IG, Twitter, TikTok and LinkedIn)
Talent and brand partner social channels

Content format:

One (1) :60 to :90-second series trailer
Six (6) 5-minute episodes
Two (2) :30 to :60-second social teasers per episode

Campaign flight:

Four (4) month flight (March - June)
Bi-weekly episode roll out

*Opportunity to leverage FOS’ distribution network of 5,000+
targeted digital media properties for additional scale (budget
permitting).

Catch the momentum

The growth of women athlete-driven media shows no signs of slowing down as more athletes continue to break barriers gain widespread recognition and fuel the demand for diverse and authentic coverage.

With the rise of social media platforms and online communities, fan’s desire to engage with women athletes during and after competitions is bigger than ever.

84%

Of sports fans are interested in women’s sports

85%

Agreed that a brand's support and involvement in women's sports positively impact their purchasing decision

5x

Growth in fans using technology to access women athletes after event

The Power of Our Reach

We employ a hyper-efficient distribution model that guarantees targeted views at scale with a greater number of uniques throughout the campaign. By leveraging our owned properties and organic reach coupled with our relationships with thousands of digital media properties, we distribute content holistically based on the storyline, passion point, consumer social listening and talent.

By blending art (editorial packages, industry relationship and earned media) with science (hyper-targeting, understanding of social algorithms and formatting) of paid distribution, we reach consumers on their terms, on the platforms in which they most frequently engage.

By optimizing the campaign throughout the flight, our approach allows brands to significantly reduce the proportionate amount of spend required to achieve program objectives and exceed KPIs.

Parity's Mission

Parity aims to close the gender income and opportunity gap in professional sports by developing high-impact collaborations between brands, pro women athletes and our fans.

We develop strategic brand partnership by leveraging a powerful roster of 850+ pro women athletes who activate and engage their fanbases while working toward a more equitable industry.